"Free Dark Data Scorecard"
Even simpler—they just answer 8 yes/no questions on your website:
The Quiz:
- Do you have a help desk tool? (Zendesk, Intercom, Gorgias, etc.)
- Do you get more than 50 support tickets per month?
- Do you run paid ads with comment sections?
- Do you have product reviews (on-site or third-party)?
- Do you track customer churn or LTV?
- Is your CAC higher than it was 12 months ago?
- Do you have access to competitor reviews?
- Do you send more than 1,000 marketing emails per month?
Instant Results Page:
✅ Your Dark Data Potential Score: 8/10
What this means:
- You have HIGH potential for Dark Data intelligence
- Estimated value locked in unstructured data: $45K-$120K annually
- Primary opportunities: Performance Engine + Lifecycle Enricher
Your Specific Next Step:
- Based on your answers, we recommend starting with [Performance Engine]
- Estimated ROI: [X]% CAC reduction in 60 days
- [Book Free 15-Min Consultation] ← Personalized to their score