Package 1: Audience & Targeting Intelligence
THE SIGNAL AUDIT — $3,500 | 3 Weeks Your best customers left a behavioral trail. We find it. You're probably here if: CAC keeps climbing despite new creative and audience tests Algorithm learning phases burning 30–50% of campaign budget Lookalike audiences that worked two years ago now underperform ICP profiles built on demographic labels — never updated More budget going in, less ROAS coming out What your dark data reveals: "Your ICP says homeowners aged 35–50. Your dark data shows your highest-LTV customers consistently mention 'just finished renovating' and 'finally have a space I love' — a behavioral trigger that signals purchase readiness far more precisely than an age range. We rebuild your seed audiences and creative hooks around that signal, and your algorithm stops guessing." What you receive: Behavioral ICP profiles built from actual customer language — not demographic assumptions The 3–5 highest-intent language signals correlated with your best customers Targeting gap analysis: segments you're missing, audiences you're overpaying for Lookalike seed intelligence based on behavioral attributes, not demographics Churn-based exclusion signals: language patterns that identify low-LTV buyers early Signal-Dense Creative Brief: hooks, objections, and desire triggers ready to implement Quantified opportunity: projected CAC reduction and learning-phase savings
Package 2: Marketing Operations Intelligence
THE FRICTION AUDIT — $3,500 | 3 Weeks The problem showed up in your metrics. The cause is in your dark data. You're probably here if: Return rates rising with no clear product or fulfillment explanation Review scores declining — 1 and 2-star reviews increasing as a share Support ticket volume climbing around specific topics CSAT or NPS dropping but verbatims not giving a clear root cause Customer complaints appearing in public reviews before internal channels catch them What your dark data reveals: "A spike in 1-star reviews mentions 'arrived damaged.' Cross-referencing with support ticket timestamps and order geography reveals the issue is concentrated in one fulfillment region, one SKU, and a six-week window beginning after a fulfillment partner change. That's a warehouse handling issue, not a product defect. Identified and fixable in days — before it spreads to your aggregate rating." What you receive: Root cause analysis of top 3–5 operational symptoms traced to specific data patterns Timeline mapping: when the pattern appeared in data vs. when metrics caught it Cross-functional brief formatted for ops, product, and CS teams — not just marketing Review recovery strategy tied to identified root causes Early warning indicators: signals to monitor so the next issue gets caught weeks earlier Quantified impact: estimated cost of issues in returns, support spend, and LTV erosion Full engagements scoped after audit. Typical range: $8,000–$20,000.
Package 3: Brand & Creative Intelligence
THE RESONANCE AUDIT — $4,500 | 3–4 Weeks Your customers have been writing your brand story for years. Time to read it. You're probably here if: Brand awareness flat or declining despite sustained marketing investment Poor brand recall — customers can't articulate what you do or why you're different Messaging that sounds like every competitor in your category Competitors gaining market share despite your product being objectively better Low or declining visibility in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) A rebrand or repositioning that didn't move the needle What your dark data reveals: "Your ads use the word 'innovative' eleven times. In 4,200 reviews and social mentions, your customers never use that word. They say 'finally works the way I think,' 'the only one that doesn't make me feel stupid,' and 'my whole team actually uses it.' That's your brand voice. It's been sitting in your reviews for two years — specific, differentiated, and emotionally resonant in a way that 'innovative' never will be." What you receive: Brand voice calibration: language your customers use vs. language your marketing uses — with replacement recommendations Ghost Objection identification: concerns your customers have that messaging never addresses Competitive blind spot map: what competitors' customers consistently complain about Unaddressed segment analysis: audiences organically engaging that marketing hasn't tapped AI search visibility gap analysis: language driving competitor visibility your content is missing Narrative Blueprint: brand voice guide built from market truth, ready to brief to your team Quantified opportunity: estimated conversion lift and awareness impact
Package 4: The Deep Diagnostic
THE DEEP DIAGNOSTIC — $TBD | 4 Weeks When you know something is wrong but not what — or why. You're probably here if: Multiple marketing metrics declining simultaneously with no clear single root cause You've tested fixes — new creative, new targeting, new messaging — and nothing moved Internal teams disagree on what's causing the problem A major business event has disrupted performance and you need the full picture Your situation doesn't fit cleanly into one of the other three packages What your dark data reveals: "Revenue has declined 18% over two quarters. Internal debate centers on creative fatigue vs. product issues. Dark data analysis across support tickets, reviews, community forums, and sales transcripts tells a more precise story: the product is fine. A competitor entered six months ago and immediately captured the exact language your best customers use to describe the problem you solve. The fix isn't a new product. It's a narrative recalibration." What you receive: Full dark data inventory and source prioritization Multi-source signal mapping across all relevant data types Root cause hierarchy: primary vs. contributing causes ranked by data confidence Integrated intelligence report: all findings in one strategic picture, not separate silos Cross-functional brief for marketing, product, operations, and leadership Recommended roadmap: which package(s) address each root cause, with sequencing logic Quantified opportunity: estimated total revenue impact of identified issues